Kitkat launches a ‘Kool it’ campaign on May 2 to encourage consumers to eat the chocolate biscuits bars direct from the chiller cabinet. Prizes include a Ford Streetka and branded mini fridges.
http://www.irn-talkingshop.co.uk/news/article.asp?news=Produ ct&articleid=3160
So..............who likes fridged chocolate? Who doesn't?
That's a YES for me. (I like it!)
I find with most chocolates such as KitKat I eat them quicker from the fridge.
The exceptions are bars such as CDM (especially the big bars) which can break teeth and Mars which needs to be cut into slices if refrigerated.
I wouldn't know as I never keep chocolate for 'a few days'