Chocolate wars

I must say I am disappointed by Mars lack of effort in the Nestle Vs Cadbury.

Are they waiting to pick from the spoils of the battle of the big two?

Mars are a VERY strange company.  I think  that they have no interest in engaging in the battle.  The latest gauntlet laid down by Nestle with the various KitKats is more than matched by the Cadbury's Dairy Milk which I think is a better brand and more eassily adapted.  A KitKat is a KitKat and just seems gimmicky when you mes with it.  I think so far the score is Cadbury's 2 Nestle 1.   

Well, frankly, I find most of the 'new' Cadbury products very dull.

We need more imaginative ingredients rather than ' we can do what you do'

What will be the next big thing?

I hear what you say, but I think simple is best.  The Cadbury's Dairy Milk Wafer just oozes Bar Sixness, which makes it a winner for me.

Yes, but what was wrong with a Bar Six?

Nothing.  But, the chocolate authorities are so blinkered, they can't accept that we might want to drive product desing.  Cadbury's and Nesatle must set the trends

[oldspice]

Mars did try to enter the chocolate war with their Mars Delight which I found bland, boring and far too sickly. I loved Bar Sixes and was annoyed to see them axed. Cadbury Wafter is similar.

I think Mars Delight is pants.

[goldencup]

I like them!  But they are overpriced.  My brother-in-law does promotions for Mars and I had tons free when they first came out.  They do get a bit sickly after the first ten or so....

 

[kevvosa]

I agree that Cadbury are winning. Dairy Milk is a lovely chocolate brand and will sell no matter what you stick inside it. As for the KitKats, well the lemon and lime ones are just wrong! Nestle should be using a 'better' product of theirs if they want to turn things around. 

[kevvosa]

BTW I think Mars are doing battle 'underground', they are probably planning something for the coming year. Although they haven't added nearly as many products as Nestle and Cadbury have to their product ranges.

Personally, I find Nestle choc in it's original form to be far superior to anything Cadbury produce.

In saying that, there is only one dark choc for me..........

 

[robbie]

Have you completely taken leave of your senses Ham?

How can you say Nestle is better than Cadburys?  Do you smoke?

[lemoneye]

I really like Nestle too... i quit smoking last June...