When will Cadbury'"S"!!! admit the Dairy Milk with....hasn't worked

[StarBarBoy]

They've brought back Wispa - not sure if bubbly is gone?? but Caramel too seems to clawing it's way back, I got all excited when I saw the bunny as back and thought the PROPER Cadbury Caramel was back too....almost there, but surely it's a matter of time

[Forth Bridges]

Nelary half of the other crap brand hit the bucket aswell like biscuit that gone aswell!  Bubbly went 23 years ago!

[oldspice]

I liked CDM with biscuit. Bubbly went 23 years ago?

[drterror666]

I think we're living in different time zones.  It's a temporal thing, y'know?

[Forth Bridges]

Missing  -----   it was 2 --- 3 years ago

[paulham]

It was never done for the love of chocolate, just marketing, pure and simple.

[Forth Bridges]

and it FAILED

[chocadmin]

I think it did work, to an extent. Clearly many of the varieties sell and perhaps better than the products they 'replaced'. Although I suspect what largely happened was the same as Nestle's experimental kit kat - more sales of the new products and less sales of the old (shifting existing customers around rather than attracting new ones).
I wonder if Cadbury are considering reducing emphasis on the dairy milk brand as ultimately its sales and market position will decline (as customers shift to darker 'healthier' chocolates). At least they're getting into fair trade - it could mean that soon all cocoa for 'confectionery' is sold on those terms.

[paulham]

I understood the reason for the CDM with... was to make CDM the best selling chocolate bar in the world.

[chocadmin]

Well it did immediately jump KitKat as a result. I'm assuming that Cadbury aren't stupid enough to rebrand a bunch of products just for an accolade like that.

[paulham]

Chocadmin, you should never assume because.....

[paulham]

I definitely read an article citing that as the reason for the change.
I googled and this was as close as I could find:
http://news.bbc.co.uk/1/hi/england/west_midlands/3008325.stm

[smurfboy]

They've brought back Wispa - not sure if bubbly is gone??

Bubbly is still going - and its yum

[loulou]

I love Bubbly

[drterror666]

I've never eaten a Bubbly.