Warburtons improves Fruit Loaf with Orange

[paulham]

Warburtons, the UK's number one branded baker, has improved its Fruit Loaf with Orange recipe to provide one portion of fruit in just two slices, to count towards consumers' recommended daily intake of five portions of fruit and vegetables.

Available from mid-January onwards, Warburtons Fruit Loaf with Orange will be re-launched with impactful packaging that clearly communicates the fruitier recipe.

This will include a graphic announcement flash on the front of pack and a back of pack statement from Chairman Jonathan Warburton saying, "We've made this bread even fruitier - two slices now give you one of your five a day!"


http://www.talkingretail.com/products/product-news/11930-warburtons-improves-fruit-loaf-with-orange.html

Anyone else thinking, just eat an orange ffs.

Does tomato sauce count as one of your 5 a day?

[Logger]

All health benefits will be wiped out by all the starch, gluten and sugar anyway.  I love the way junk food is always being marketed as 'healthy' these days.

Not that I care because I NEVER eat my 5-a-day and I'm not likely to start now

[netbuddy]

If you check with a dietician or your doctor... you will find that it has to be FRESH FRUIT to count towards your daily, dried fruits and fruits in baked products do not count at all.

[drterror666]

I sometimes eat 9 - 10 a day!

[smurfboy]

If you check with a dietician or your doctor... you will find that it has to be FRESH FRUIT to count towards your daily, dried fruits and fruits in baked products do not count at all.

Dried fruit counts.

[smurfboy]

Anyone else thinking, just eat an orange ffs.

Isn't that a bit like saying to someone drinking Cherry Coke 'just buy a punnet of cherries'?

[netbuddy]

Sorry smurfy but my son has a dietary sheet and dried fruit does not count as fresh, yes it is still fruit but its dried and only has a fiber content, any vitamin C that would have been present will have gone. If the fruit is preserved like in a tin, its bit better but only in natural fruit juices, that gakky sugar syrup isn't so nice.

[paulham]

No Smurfy, Cherry coke isn't presented as one of your Five a Day which they are claiming for the bread.

[smurfboy]

What I mean is that if people want fruit, they'll buy fruit. If people want fruit bread, they'll buy fruit bread. If it happens to have enough fruit in to count as a portion, all well and good. I'm not saying that's WHY people should buy it (or that they should buy it at all - it could taste vile for all I know), but if you're going to buy it anyway...

[paulham]

I would say buy it because you like fruited bread and the taste of oranges but don't state it is one of your 5 a day.
Functional foods are just ridiculous at times.

[Logger]

I think the way food companies interpret the '5-a-day' rules are debatable.  I remember a few years back Heinz were told that they could no longer class their spaghetti in tomato sauce as a 5-a-day product but it took a fair while until the information disappeared from the label.  I think the government will eventually stop 5-a-day labelling on products such as fruit loaves because the overall benefits from eating the small amoubt of 'fruit' it contains are negated by the sugar and refined flour in the product.

[smurfboy]

I would say buy it because you like fruited bread and the taste of oranges but don't state it is one of your 5 a day.
Functional foods are just ridiculous at times.

Does that mean I can't call chocolate orange as one of my 5-a-day anymore?

[paulham]

Oh, well, that's totally different.
I mean, chocolate raisins if eaten in sufficient quantities count as 5 of your 5 a day.

[drterror666]

I had a Butternut Squash & Sweet Potato Curry yesterday and it had 6 portions of fruit and veg in it!

[smurfboy]

Sounds delish :p