Apparently no to the return of the bunny
Wonder if it means dairy milk double chocolate will revert to caramel double chocolate dream?
I doubt it; it was never really that strong a brand, and I can't imagine most people see CDM Double Choc as a replacement for it. I do wonder if it might mean a return for Nuts About Caramel though?
It's interesting; I saw a yellow wrapper on the pavement the other day, and my first thought was 'that's a Cadbury's Caramel wrapper' (although of course it wasn't). It shows there's still a strong association there. Personally I think the CDM with... strategy was a good one in many ways - it worked well for variations - scrapping established brands like Cadbury's Caramel wasn't such a smart move. I'm quite looking forward to the return of the old-style chunks.
What does everyone think the bite-size products also mentioned in this article will be like?