New Penguin options revealed

[paulham]

Consumers now have more reasons to pick up a Penguin as United Biscuits UK (UBUK) extends its popular Penguin chocolate biscuit bar range. Penguin is a must-stock for retailers. It is currently one of the fastest growing chocolate biscuit bar brands in the UK demonstrating a phenomenal sales growth of 43% this year. More people are buying the brand and buying more frequently.
Oh really?
Penguin Wafer with Calcium

In February Penguin Wafer hit the market with a vengeance and is the biggest chocolate biscuit bar launch of 2008. Results to date have beaten all expectations with retail sales of £1.5m so far and expected to reach £2.5m by the end of the year.

Now Penguin Wafers have had a refresh with the introduction of added calcium that accounts for 25% of kids RDA. Research has shown that Mums see calcium as being an important factor in the purchase decision, they are aware that calcium is important for their children, a fact that is good for the growth of added calcium lines.


It was!?


Penguin Big Stix

Penguin Big Stix are milk chocolate covered biscuit sticks with chocolate chips, with added calcium, 25% of kids RDA. There are six twin packs per box, MRRP £1.55.


Penguin Bakes
These soft baked chocolate flavoured bars have a chocolate flavoured filling and also additional calcium, again providing 25% of kids RDA. There are six bakes to a box, MRRP £1.55.

http://www.talkingretail.com/products/10448/New-Penguin-options-revealed.ehtml

I have not seen those new Penguin wafers. Did I walk right on by?
New flavours would be good.

[chocadmin]

I only found penguin wafers at one store (tesco), they were on offer - so I suspect this is the reason for the high sales so far. Just chocolate flavour I think (they've either been scanned ready to go online or are in my 'stack' awaiting scanning )
Big stix look interesting, will definitely look out for them.

[bounty hunter]

I like Penguins.

[loulou]

I love penguins.