Author Topic: Consumers succeed in bringing back Wispa  (Read 923 times)

paulham

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Consumers succeed in bringing back Wispa
« on: August 07, 2008, 09:35:18 pm »
Cadbury has responded to the demands of its customers by announcing that the Wispa chocolate bar is to make a permanent comeback.

The confectionery manufacturer stopped making the bar in 2003 after sales had fallen but a trial run last year saw 20 million sold.

Campaigns on social networking websites such as Facebook and MySpace put increasing pressure on Cadbury to reintroduce it full time and that aim has now been achieved.

Describing Wispa as a "true icon", Cadbury spokesman Tony Bilsborough said: "We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we took the decision to bring it back for good."

The Wispa bar, which was first introduced in 1981, will be available in October at a cost of 45p.


http://www.fdin.co.uk/news/index.php?type=related&generate=yes&news_article_id=18715667#18715667

There you go then!
Right Smurfy, get that petition for the Gold started!