Rude Health has developed a new product that it says represents a first for the breakfast cereal market.
The company's No Flamin' Raisins is the first widely-available organic muesli to contain no raisins, currants or sultanas, according to Talking Retail.
Rude Health explained that it had conducted research into consumers' breakfast cereal preferences, finding that 30 per cent do not want raisins included.
Bloody freaks!