"Nestle plans new and improved Aero:
Nestle is to invest £6 million in revamping its Aero brand, drawing on the update of its KitKat products.
The food firm is looking to introduce a bite-sized product, change the chocolate bar's recipe and revamp packaging.
It
is hoped the relaunch will help boost consumers interest in the brand
and help to increase profits through the creation of new snack
opportunities.
Nestle hopes the makeover will bring over £28 million in sales over the next 12 months, according to the Grocer.
New
products are likely to include a revamped block chocolate offering,
bite sized peppermint chocolate balls called Aero Bubbles and impulse
packs and sharing resealable pouches.
Some of the new items are expected on UK shelves by April.
Although
some have claimed the changes could overstretch the brand, Nestle has
referred to its KitKat relaunch and claimed it led to a substantial
improvement in sales."
from
www.fdin.co.uk
