They are the people who pulled the strings in the company.
The Rowntree family would have taken a back seat in the company when it was floated as a PLC and share holders became involved.
The people who ultimately are responsible are the share holders who would have made out nicely on the deal with a Brucey Bonus on their dividends.
Does anyone know what Nestle paid for Rowntrees?
I sympathise, but you can't really blame the shareholders. It was their money that kept the company going after it was floated on the stockmarket. Actually, i think the Rowntree family did have quite a big share in the company at the time of the sale.
The sale nearly didn't happen as the Monopolies and Mergers Commission was not happy with Nestle's dominance in Europe and the relatively few number of chocolate companies. Nestle fought for a long time to finally get their hands on Rowntree.
It was a sad, sad day. Not a single former Rowntree chocolate product is the same as it was when taken over. IMO, without exception, the products are cheap imitations of their former selves.