Wispa

[katakaz]

Theres been a lot of talk about these lately, both on the net and off (the girls in my office were going on about them yesterday and my mateeven blogged about them...( http://heateddiscussion.wordpress.com/2007/07/03/wispa-to-me/ - hows that for dedication!!)

has anyone else heard anything about whether they are coming back into production?

You are assuming that Cadbury care and listen to their customers. With them it all stops with the figures. That is profits and being the biggest.
Nestle are little better and have largely destroyed the quality of Rowntrees chocolate.
Multinationals, don't you just love them?

[katakaz]

Yes that true. I have no idea if the wispa was financially viable or not. You would have thought though given the renewed consumer interest that they might listen. I wonder if they have issued anything online about this yet?

Listening isn't a Cadbury strength.
I mean if you find Salmonella in your chocolate you should listen to scientific advice on stopping that production line and fixing the problem.
Ah, but that would cost money, wouldn't it?

[smurfboy]

Wispa is unlikely to come back into production. CDM Bubbly is supposedly its 'replacement', but I think they're very different things.

"In a statement Cadbury said the company did not "sufficiently review and update certain aspects of production to meet the changing requirements of best practice."

"We sincerely regret these lapses and are focused on ensuring that this can never happen again," the spokesman added.

A review of quality and health and safety procedures has since taken place."
" The company has said the bill for dealing with the contamination may reach 30m."

http://news.bbc.co.uk/1/hi/england/hereford/worcs/6265548.stm

Oh my poor heart bleeds for them. "Never happens again" What being caught out? Their new procedures are more robust at concealment, I guess.

paulham2007-07-03 17:47:18

[smurfboy]

Not sure what this has to do with Wispa...

Well, I'd say it gives you a flavour to the chances of Cadbury listening to consumer demand for the return of Wispa.

[Forth Bridges]

two Reason:

A: Reband Everything under the Baner

Carbuyrs...............

B: some how there proved it was making money?

[the confectionery giant[Cadbury] is planning to reintroduce Wispa, which was axed four years ago, for a limited period at the end of the year. It will receive 1m in marketing support, which is expected to include TV.

One industry insider says the company hopes that bringing back Wispa will help to generate a bit of Cadbury nostalgia. He adds that the company is struggling to shift volume this year and has stopped promoting its products after many independent retailers refused to increase prices.]

http://www.marketingweek.co.uk/item/56711/254/260/3

More like desperate times call for desperate measures.
They wouldn't bother if they weren't struggling sales-wise.paulham2007-07-11 09:57:01

[smurfboy]

You complain when they axe bars. You complain when they reintroduce them. What would actually have to happen for you to not complain?

[goldencup]

Hmmm, I wonder if this includes Wispa Gold?

[smurfboy]

I would love to see Wispa Gold and Wispa Mint back.

 

You complain when they axe bars. You complain when they reintroduce them. What would actually have to happen for you to not complain?

An end to their cynicism (touche) and lies to their customers and inspectors.
I HATE it when big companies quote "The customer is No1" or "we are customer-focused" when they quite clearly are not.paulham2007-07-11 15:39:51

[loulou]

Well said paulham.