Gobby Lily slammed the "lying" fashion industry for over-hyping everything.
She said: "Queueing for hours and hours is stupid. It could be avoided if fashion companies didnt hype everything so much.
"We all know that if the shop runs out of stock theyll order more, so whats the point of queueing? Its part of the whole lie.
"I dont think we will sell out of my clothes, Im not Kate Moss."