I have been into Hotel Chocolat today and they had it on sale. The assistant said it is a very acquired taste and leaves a very strong after taste. It's not for me even as a choc purist. HC do several very good high octane chocs around 60-70%. Just up the road though Chocolate Utopias, 80% bar is absolutely superb as they add a dash of cream, so you get the choccy hit but without any of the bitterness.