Most people buy chocolates at Christmas. Sitting down in front of the movie on Christmas day with a huge tin/box of chocs is a big part of the celebration for a lot of people and has been for many years.
I think the reason people are still buying Quality Street is because they simply always have. With the 'old world' people on the tins they are perceived to be THE traditional Christmas chocolate.
I usually buy a couple of tins at Christmas time and I did again this year, but this is the last time I shall. I don't know what else I will buy instead, perhaps Cadbury's Roses would be a fair alternative? Any suggestions?
smurfboy wrote
I seriously think Nestle could be prosecuted under the Trade Descriptions act for using the word 'quality' in the name.
I agree, unless they put 'average to poor' in front of it.