New choclate bar

[roberto17]

I am designing and marketing a chocolate bar for my A level buisness project and i was hoping some of you could tell me what you think of my product:

its a packet of small cadburys fingers, and is being designed for small children. The packets will be 60 grams and the size of each finger buscuit would be 4cm long and 1cm thick

I will be using colourful packaging to apeal to children. my ideal idea for this product was for it to be included in school pack lunches

I will call my product cadburys toes

any comments or suggestions would be great!

thank you

[smurfboy]

I think the name is a good gimmick.

[kevvosa]

Not really a new 'chocolate bar' is it? Also I don't think kids should be taking chocolate fingers in their lunch boxes, you should be going for something healthier. 

[Cherry_Ripe]

Sorry Roberto, I agree with Kevvosa; I really don't think aiming new products at kids' packed lunch boxes is the way to go.

I also don't think Cadbury's would be looking at adding this sort of product to their range as they are concentrating more on "luxury" products where they can get more money per product eg. chocolate with higher cocoa content and marketed as being indulgent.

[Sweetie pie]

 

I agree their is so much in the media about child obesity you could  try and get round that somehow maybe emphasis only ? cals per pack and also emphasis it is a treat as its usually parents who buy treats for young kids.  You could maybe also push the marketing and product design with them shaped as toes and colourful packaging also adverting after kids cartoons and gimmicky slogan " A toe shaped chocolately treat which kids will find really neat" so kids can use pester power CHEESEY I KNOW. Hope this helps

[oldspice]

The thought of eating something that looks like a toe makes me feel quite sick.

[kevvosa]

Well arent Cadbury's fingers meant to be shaped like FINGERS? Doesn't that make anyone feel sick? 

[smurfboy]

But they're not really are they? And I presume Cadbury Toes wouldn't actually be shaped like toes - they'd be a shorter, thicker version of fingers. It's a gimmick. Mind you, I do see where Oldspice is coming from in a sense; remember when Rowntree made those sweets called Body Parts? I don't think they lasted long...

[oldspice]

Sweetie Pie suggested he/she makes them "shaped like toes" and I imagined these squat, thick, toe-imprinted chocolate things with toe nails and the thought of eating them is sickening to me. Cadbury fingers are not actually like fingers any more than toast soldiers are like soldiers.

[Sweetie pie]

 

 

Hmmm yummy Toes  I see where your comming from didnt really think that one through.  It might freak the poor kids out  

[kevvosa]

I presumed Cadbury Toes would be like Cadbury Fingers but smaller, afterall that's what toes are really. 

[smurfboy]

Sweetie Pie suggested he/she makes them "shaped like toes" and I imagined these squat, thick, toe-imprinted chocolate things with toe nails and the thought of eating them is sickening to me.

 Eurgh, that is indeed quite a scary proposition!

[loulou]

Would you eat fish fingers if they were fish toes?

[smurfboy]

You know perfectly well I'm a vegetarian

[Sweetie pie]

 

 

I didnt know fish had fingers or toes  Yeah I would eat em if they were called fish toes.