Carphone knocked by Vodafone move
Carphone is Europe's largest mobile phone retailer |
Shares in Carphone Warehouse have fallen by 12% after Vodafone said
the retailer would no longer sell its mobile phone contracts.
Vodafone is giving rival Phones4U an exclusive contract
to sell monthly phone subscriptions, an arrangement it currently shares
with Carphone.
Carphone, which will still sell pre-pay connections, said the change would not harm its financial position.
Vodafone said the move would reduce the amount it pays in commissions.
'Commercial logic'
The change in arrangements will come into effect on 30 November.
Carphone Warehouse has a larger retail presence than
Phones4U and the deal is a major boost for the latter, recently sold by
its founder John Caudwell to two private equity firms for £1.46bn.
About 40% of Vodafone's network connections are sold on a contract basis, typically over a year to 18 months.
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Carphone Warehouse will continue to retain its core customer values of independence and impartiality |
Vodafone said its decision to consolidate this business
with Phones4U reflected the fact that the bulk of these sales now took
place through its own stores and via the internet.
It was looking to save money on its remaining sales
through third-party retailers, a spokesman said, particularly as sale
commissions had risen sharply in recent years.
"There is a commercial logic to this," a spokesman said.
He added that Phones4U was popular with the 16-34 age group, a market which the firm was keen to target.
'Core values'
Vodafone would not comment on speculation that it was
also looking to consolidate sales of pre-paid connections with a single
retailer.
Carphone said it did not expect the lost contract to affect its profit expectations this year or in future years.
Phones 4U has 384 stores in the UK |
"Carphone Warehouse will continue to retain its core
customer values of independence and impartiality, and offer customers
the most appropriate network proposition," the retailer said.
Vodafone's decision comes a day after Carphone Warehouse revealed it had won the auction to buy AOL's UK business.
Carphone Warehouse has more than two and half million
phone customers through its Talk Talk service and competes with
Vodafone in France through its Virgin mobile phone join