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A GMTV boss has quit after accidentally sending a text message to presenter Lorraine Kelly saying she hated her.
Benedetta Pinelli meant to fire off the angry text to her husband after
falling out with Kelly while filming on location in Namibia.
Instead she sent Kelly a message which read: "I hate LK."
Realising her mistake, she immediately resigned from her job in charge of the LK Today show.
The drama unfolded last week during a three-day trip to Africa to film cheetahs being released into the wild.
"Benedetta made a massive mistake and fell on her sword. She is
hugely embarrassed about the whole thing," said an insider on the ITV1
programme.
"It was entirely her decision to leave. Lorraine played no part in her resignation.
"Lorraine just wants to forget about it and move on. It's so rare
to hear a bad word about her because she is a very well-loved presenter
here."
Benedetta, who joined GMTV five months ago as Head of Lifestyle, has already found a new job with a film company.
She said: "I'm leaving a strong show behind and I'm very proud of
my team. In fact I'm taking them out for a farewell drink tonight."