Author Topic: New launch from Cadbury (Read 7364 times)

« **on:** August 17, 2006, 09:08:54 pm »

[Available from 25 September, Cadbury Dairy Milk Melts consist of eight individually wrapped soft chocolate centres covered in Cadbury Dairy Milk and is targeted at 25-39 year old women looking for an indulgent treat..............Mike Tipping, head of customer relations at CTB, said: “The every day treats chocolate category is currently in strong growth. The launch of Cadbury Dairy Milk Melts offers retailers an opportunity to capitalise on this growth and benefit from an increasing sales opportunity. Cadbury Dairy Milk Melts represents one of many indulgent products in the CTB portfolio and will generate interest amongst shoppers that only a launch from CTB can.]

As one old woman says "What a f**kin' liberty!"

http://www.checkoutmagazine.co.uk/product_news/product_news_ story.ehtml?o=2152

bethypoos · « **Reply #1 on:** August 17, 2006, 09:39:05 pm »

Ooh - they look good. But, I am a bit anti cadbury

I'm also a 28 year old female, and don't like to be sterotyped. Maybe that's why i like mars because they're not aimed at women!

Cherry_Ripe · « **Reply #2 on:** August 18, 2006, 09:23:49 am »

Speaking as a 30-year-old female I would rather be able to get my hands on a Marble when I fancy one than a box of individually wrapped praline chocs.

Also it sounds like too much packaging to me, I bet they will not be value for money.

smurfboy · « **Reply #3 on:** August 18, 2006, 01:32:15 pm »

People get too hung up on this 'targeted to 37 year-old women with a brown jacket from New Look' business. Like that woman on Snackspot who had a turn about Coke Zero being aimed at men. If you like it, buy it. If you don't, don't!

loulou · « **Reply #4 on:** August 18, 2006, 03:32:18 pm »

Quote from: smurfboy

If you like it, buy it. If you don't, don't!

I think like that. Sometimes if I can't decide I buy it anyway.

kevvosa · « **Reply #5 on:** August 18, 2006, 06:21:55 pm »

I think it's a bit sexist how these companies now aim their products at
either men or women, although I can see the logic in it. I have known
quite a few women who like the peanut butter Kitkat despite it being
aimed at men. Also some women buy Yorkie bars to be 'manly'.

Bethypoos, did you know that Mars bars are now meant to appeal to women? They changed the wrapper design.

loulou · « **Reply #6 on:** August 18, 2006, 07:57:24 pm »

I know quite a lot of women who like mach 3 razors despite them being aimed at men.

smurfboy · « **Reply #7 on:** August 18, 2006, 08:04:35 pm »

Mars Delight is aimed at women but I like it.

« **Reply #8 on:** August 18, 2006, 08:57:39 pm »

Quote from: loulou

I know quite a lot of women who like mach 3 razors despite them being aimed at men.

That's dangerous! Well ok then, not really. They are safety razors.

bethypoos · « **Reply #9 on:** August 18, 2006, 09:18:32 pm »

I used to like my dad's razors when i lived at home because i could pinch them from the cupboard and he never noticed

I tend to buy what i like, and leave what i don't. I do love mars though - and there are mars mini rolls now which are lush.

« **Reply #10 on:** August 18, 2006, 09:19:48 pm »

Quote from: bethypoos

I used to like my dad's razors when i lived at home because i could pinch them from the cupboard and he never noticed

Hmmmmmm. Didn't all his face cuts give the game away a bit?

loulou · « **Reply #11 on:** August 19, 2006, 01:50:52 am »

Forth Bridges · « **Reply #12 on:** August 21, 2006, 10:36:01 pm »

how will it cost?

momin · « **Reply #13 on:** September 09, 2006, 03:56:11 pm »

I think it sounds great, individual bars foil wrapped, no need to break the
bar and no mess.

Roll on the 25th.

kevvosa · « **Reply #14 on:** September 09, 2006, 07:36:47 pm »

Hello there - what's it like to work at Cadbury's?

News:

Author Topic: New launch from Cadbury (Read 7364 times)