Trio of new products from Cadbury

[Cadbury has announced three new product innovations, due to be launched over the coming months.

One of the new products, Cadbury Highlights, will be a no-added-sugar milk chocolate bar, allowing health-conscious chocolate lovers to indulge without guilt.

The chocolate bar is an extension of Cadbury's existing Highlights drinking chocolate brand and will contain just 160 calories per bar, although the company insists that the snack does not compromise on taste or quality.

Other products will be Cadbury Dairy Milk Melts, a box of eight individually wrapped pieces of smooth chocolate in a Dairy Milk shell, and Cadbury Flake Dark, which will be a dark chocolate version of the popular Flake brand.

Dark chocolate has grown in popularity in recent months, with three million new shoppers developing a taste for the confectionery over the last two years.

Simon Baldry, managing director at Cadbury Trebor Bassett, commented that the company's innovation pipeline aims to deliver "differentiated products that tap into emerging consumer trends".

"Ensuring innovation is at the heart of our strategy enables Cadbury Trebor Bassett to grow sales and market share," he added.]

http://www.fdin.co.uk/news/index.php

Bollocks.

 

 

[Phil Rumbol, Marketing Director, Cadbury Trebor Bassett added "UK consumers love discovering new ways of enjoying chocolate. We are thrilled to bring these three great tasting products to the market this autumn, continuing our track record of reinvigorating our iconic brands to delight consumers."]

http://www.cadburyschweppes.com/EN/MediaCentre/PressReleases /ctb_innovations.htm

Right Smurfy, decode this marketing speak.

Personally, I have always enjoyed putting chocolate in my mouth. I don't know about the rest of you.

 

[Simon Baldry, Managing Director, Cadbury Trebor Bassett commented:
"Our UK innovation pipeline is focused on delivering differentiated products that tap into emerging consumer trends. ]

Shame they didn't check the sewage pipeline a few months back!

[kevvosa]

Deary deary me.



"a box of eight individually wrapped pieces of smooth chocolate in a Dairy Milk shell" - won't that be just another variation on Heroes/share boxes? 

[loulou]

Other products will be Cadbury Dairy Milk Melts, a box of eight individually wrapped pieces of smooth chocolate in a Dairy Milk shell,

Sounds like Cadbury shots to me.

[smurfboy]

[Phil Rumbol, Marketing Director, Cadbury Trebor Bassett added "UK consumers love discovering new ways of enjoying chocolate. We are thrilled to bring these three great tasting products to the market this autumn, continuing our track record of reinvigorating our iconic brands to delight consumers."]

http://www.cadburyschweppes.com/EN/MediaCentre/PressReleases /ctb_innovations.htm

Right Smurfy, decode this marketing speak. 

Ok, here's the translation:

'New brands are too difficult and expensive to launch, so we're hoping making it a different shape will convince people it's not the same old thing'.

[loulou]

[kevvosa]

[Forth Bridges]

SO IS THERE new sweets coming out or are ther eJUST REBANDED everything again? 

[oldspice]

I like the sound of Dark Chocolate Flake.

[smurfboy]

Me too.

[Forth Bridges]

sound like tastes!!

Cadbury Dairy Milk Melts, available in the autumn,
will appeal to the growing number of consumers looking for special
indulgent treats. Available in three flavours, each box contains eight
individually wrapped pieces of chocolate, combining a smooth chocolate
centre in creamy a Cadbury Dairy Milk shell. 

[oldspice]

What are the flavours???

[kevvosa]

Let me guess - mint, orange, and crunchie. 

Praline, chocolate and ordinary flavour?

[bethypoos]

I saw the highlights bar in Asda a couple of weeks ago. I didn't bother - if i want a lower kcal bar i'd go for a curly wurly anytime. I'm going through a bit of a 'ruffle' phase at the mo too