From:
http://www.fdin.co.uk/news/index.php
Square melons soon on UK shelves
Tesco has unveiled a new kind of melon that it believes will catch the eye of consumers.
The
new watermelons are square-shaped and are therefore more convenient to
store, easier to eat, and are certainly likely to attract attention.
Imported
from Brazil, the watermelons will be available in the UK this autumn
and, although they are currently on sale in Japan for around £46 per
fruit, Tesco plans to sell theirs for considerably less.
The
supermarket's exotic fruit buyer, Daniel Sutherland, commented: "We've
seen samples of these watermelons and they literally stop you in their
tracks because they are so eye-catching.
"Our ones will cost
less than a fiver and, at that price, we will expect orders to come in
from Japan let alone other parts of the world," he added.
With
consumers' current hunger for new, healthy foods, the square-shaped
watermelon is likely to be well-received when it arrives in October.
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