[Cadbury is launching a new share box, featuring a number of tasty chocolate treats.
The new Cadbury Dairy Milk Special Variety box will include four flavours – the ever-popular Cadbury Dairy Milk, Praline, Truffle and Butterscotch, according to Checkout Magazine.
The box will retail at £2.49 and is expected to be popular, as many consumers tend not to buy indulgent snacks on their own and are more likely to purchase chocolates to share.
Head of customer relations at Cadbury Trebor Bassett, Mike Tipping, told Checkout Magazine: "The growth in 'everyday share' reflects the growing trend of consumers spending time together with friends and family.
"The introduction of another superb new product from Cadbury further enhances the confectionery offer within this fast growing sector."
The company is confident that sales will recover following the recent salmonella scare which caused Cadbury to recall over one million of its chocolate bars.
Sales fell by up to 14 per cent over recent weeks, although the company said that this was also partly down to the hot weather.]
http://www.fdin.co.uk/news/index.php
Oh Really?