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Author Topic: Melts in your Mouth  (Read 49912 times)

Offline chocadmin

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Melts in your Mouth
« on: September 19, 2004, 08:50:16 pm »
There is always discussion about which product had the slogan 'Melts in your mouth not in your hand'.

The general consensus is that this is either M&M's or Minstrels
(depending on which side of the atlantic you're from).

Given that at the time Mars had a near monopoly on bagged, round
chocolate sweets (owning minstrels, m&m's, and maltesers) it could
have been applied to more than one product at one time or another.

UK 1985:


USA:
« Last Edit: October 18, 2008, 07:14:32 pm by chocadmin »
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Offline goldencup

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Re: Melts in your Mouth
« Reply #1 on: March 19, 2009, 07:46:46 am »
I still say it was Treets....
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drterror666

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Re: Melts in your Mouth
« Reply #2 on: March 19, 2009, 01:09:43 pm »
Definitely Smarties!
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paulham

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Re: Melts in your Mouth
« Reply #3 on: March 19, 2009, 06:48:55 pm »
Yes definitely Minstrels.
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Offline loulou

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Re: Melts in your Mouth
« Reply #4 on: March 19, 2009, 10:45:35 pm »
I remember the minstrel advert where the girl is trying on her wedding dress and they say 'Melts in your mouth not in your hand'.
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drterror666

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Re: Melts in your Mouth
« Reply #5 on: March 20, 2009, 10:06:00 am »
It was all rubbish!  The colouring came off instead!
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Offline goldencup

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Re: Melts in your Mouth
« Reply #6 on: March 22, 2009, 09:50:06 am »
I quote:

In France, Germany, The Netherlands and the United Kingdom, Peanut M&M's were known as Treets until 1990. Additionally, Toffee Treets were also available for some time. The chocolate versions were called Bonitos until the brand became M&M's. This was partly due to the market dominance of the similar candy Smarties which made competing under anything but a very high profile brand difficult, with the added risk of reducing sales of the existing Treets brand. Though Treets used the same "melt in your mouth not in your hand" slogan in the UK in the 1970s, this was transferred to Minstrels when the Treets brand was dropped.

I rest my case.....
     
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drterror666

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Re: Melts in your Mouth
« Reply #7 on: March 23, 2009, 01:20:46 pm »
But you gave us no evidence as to where that quote was from.  You could have have typed it in yourself.

What have you to say on this point?
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Offline loulou

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Re: Melts in your Mouth
« Reply #8 on: March 23, 2009, 03:59:26 pm »
Look it was definitely minstrels.
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paulham

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Re: Melts in your Mouth
« Reply #9 on: March 23, 2009, 06:04:40 pm »
Quote from: goldencup on March 22, 2009, 09:50:06 am

I rest my case.....
    

Nut.
It was definitely Opal Fruits.
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Offline goldencup

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Re: Melts in your Mouth
« Reply #10 on: March 24, 2009, 07:50:46 am »
The quote was from Wikopedia so it must be true. ;)  Seriously, it makes perfect sense.  Yes the slogan was for Minstrels but it was pinched from the original Treets which only one or two of us on here are old enough to remember. 
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paulham

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Re: Melts in your Mouth
« Reply #11 on: March 24, 2009, 06:58:40 pm »
You say you cannot remember anything!
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Offline loulou

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Re: Melts in your Mouth
« Reply #12 on: March 25, 2009, 08:47:25 am »
As we get older we can remember everything that happened in great detail 30 years ago but forget what we had for breakfast today.  Don't you find that pham?
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Offline Forth Bridges

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Re: Melts in your Mouth
« Reply #13 on: March 25, 2009, 06:14:29 pm »
If only i was more dirty minded. 

Why does it matter, there same company is it not?>

and Counter were better anyway
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paulham

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Re: Melts in your Mouth
« Reply #14 on: March 25, 2009, 06:55:44 pm »
Quote from: loulou on March 25, 2009, 08:47:25 am
As we get older we can remember everything that happened in great detail 30 years ago but forget what we had for breakfast today.  Don't you find that pham?
Who said that?
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