Author Topic: Kraft customers to invent new products  (Read 992 times)

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Kraft customers to invent new products
« on: June 05, 2006, 10:10:07 pm »
"US food firm Kraft has launched a customer-led research and development programme, in a bid to re-engage with consumers and tap growing health and wellness trends..................

Customers will be able to submit ideas through an online form accessible from Kraft's homepage, or through a freephone telephone number. Cash compensation may be offered to people providing useful ideas."


http://www.foodnavigator.com/news/ng.asp?n=68165-kraft-healt h-convenience-r-d


Hello? Kraft? Any chance of a probiotic Toblerone?


Offline oldspice

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Kraft customers to invent new products
« Reply #1 on: June 05, 2006, 10:28:37 pm »
What about a creamy cheesespread?
Old but spicey!