http://uk.news.yahoo.com/13042006/140/britain-s-love-affair- chocolate.html
"Across the continent, dark chocolate has become more popular, as shoppers grow more aware of health and well-being.
Analyst John Band said: "We will stuff ourselves with cheap chocolate whereas consumers in France may be keener to have a smaller quantity of better quality chocolate.
"Milk chocolate with low cocoa solids - a cheaper variety - has a much higher market share in the UK than elsewhere in Europe."
Good old Family milk chocolate!