Author Topic: Plz help me !!!!!!!!!!!!!!!!!!!!!!!!!!!!! (Read 21191 times)

treaclefairy14 · « **on:** November 30, 2004, 11:50:14 am »

Hi People

Please help me with my GCSE Graphics coursework .I am studying choclate confectionary and if you could let me know what kind of chocolate bar advertisement and wrappers you like that would be a great help!! Please help me!! Adding as much detail as possible would be fantastic!

love Laura & nbsp; xxx

treaclefairy14

treaclefairy14 · « **Reply #1 on:** November 30, 2004, 11:50:56 am »

« **Reply #2 on:** November 30, 2004, 12:45:43 pm »

Hello Laura, I like the Mars Bar wrapper. It's a household name and the brand and the wrapper have almost become 'bigger' than the chocolate.

Bounty is also a favourite, and it always reminds me of the 1970's advert, "We came in search of Paradise". Especially the plain version.

If I can think of anything else I will let you know

- Andy

smurfboy · « **Reply #3 on:** November 30, 2004, 01:34:04 pm »

When I was little I was fascinated by the Turkish Delight advert, when you think he's going to slice the Princess in half but he's actually slicing a Turkish Delight - 'full of Eastern promise'.

Nowadays the ads don't really make we buy choc in the first place - no ad could make me buy a Bounty or anything with Coffee in it! - but a good ad coupled with a description of a new bar I like the sound of would probably make me remember to look for it when out shopping. Ads can also make me crave choc; e.g. I love Lindor anyway, but the 'chocolate heart' commercial makes me want one that very second!

treaclefairy14 · « **Reply #4 on:** November 30, 2004, 07:31:13 pm »

Thanks for your posts so far! I am doing a project and have to invent a chocolate bar and its advertisements so if you could tell me what would make you buy a chocy bar and what fillings you would like to see in a bar that would really help me out. please keep posting!

Thank u laura xxxx

loulou · « **Reply #5 on:** November 30, 2004, 08:30:48 pm »

I really liked that turkish delight advert too. I also liked the flake one where the girl lets the bath overflow while she lies in it eating her flake. Also the flake ad where she is sitting in the field drawing.Crunchie ads are always quite cheerful.The malteser ad where the girls drive round and round the roundabout...that's good.I remember an old aero ad where the little boy watches his dad wallpaper and says he can see bubbles. Terry Scott in the curlywurly ad was good. As for what I would like to see in a bar well cherries, nougat, caramel,coconut, nuts...that sort of thing...anything but coffee.Bright wrappers are good...I think when I am undecided what bar to buy wrappers have a lot to do with it. I read that the eye is always drawn to red which could explain why i buy a lot of topics.Is this any help at all Laura?

treaclefairy14 · « **Reply #6 on:** November 30, 2004, 08:37:25 pm »

Yeh Thanks that is all really helpful! Can you tell me which name you prefer for a chocolate bar heavenly or MixBar? Mixbar has different sections of chocolate with different fillings and heavenly is similar to flake with cream in it. Can you think of any billboards you would like to see? thanks 4 yor help xxxxxxxxx

one_serious_chocoholic · « **Reply #7 on:** November 30, 2004, 09:03:35 pm »

Great name treaclefairy!

I always seem to go for fairly plain, rich, chocolate-looking wrappers like the galaxy or Nestle 'Double Chocolate' range.

Not many chocolate adverts stick in my mind of late, but I remember the 'Flake' ones (they were excellent) and Turkish Delight, though I hate the bar!

I also used to love the 'Indianna Jones' theme of the Terry's chocolate orange! As for which bar, based purely on the name, I'd go for 'Heavenly', but the Mixbar does sound interesting.

« **Reply #8 on:** November 30, 2004, 09:03:59 pm »

Laura, Heavenly sounds good but is a bit clichéd.

I think Mixbar sounds much more modern and is more likely to get my attention.

The filling I would most like to see in a choclate bar is cherry and coconut.

I am increasingly fond of plain chocolate mainly for health reasons and I think the most succesful bars will be those that replace vegetable fat with more cocoa solids.

- Andy

chocolate chick · « **Reply #9 on:** December 01, 2004, 10:00:33 am »

Hi Laura, I agree with what Lou says about the chocolate. We have all said on here that we would like to see something really different in the shops. All bars that are out now all seem to be very much the same.

You could also try looking on the American Hershey website and see what they put in their bars and all the different names they come up with.

treaclefairy14 · « **Reply #10 on:** December 01, 2004, 11:06:07 am »

Thanks for all yor help so far! Any other opinions would be welcome!! Mixbar or Heavenly? Can you think of any quotes or captions that would get your attention?

chocolate chick · « **Reply #11 on:** December 01, 2004, 11:29:18 am »

Mixbar is better

Cherry_Ripe · « **Reply #12 on:** December 01, 2004, 01:49:33 pm »

I like the sound of the Mixbar, it reminds me of the Fry's 5 centres bar which I'm sure a lot of people would like to see return in some form! I agree with loulou, steer clear of coffee flavour! Different fruity flavours would be nice.

Must go now, suddenly talking about chocolate has given me a craving to eat some!

treaclefairy14 · « **Reply #13 on:** December 02, 2004, 09:51:03 am »

Thanks for all your posts this has really helped me out! I think I'm going to go for the Mixbar but i cant think of a caption to help sell my product i was thinkin allong the lines of 'whateva u want' or 'different sections different fillings wot will you get? 'something like that.If u can think of any captions like that i would be grateful or if you know of any websites which have brand name ideaaas in that would also help ! thanx

chocolate chick · « **Reply #14 on:** December 02, 2004, 09:58:22 am »

How about.....'Get in the Mix'

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Author Topic: Plz help me !!!!!!!!!!!!!!!!!!!!!!!!!!!!! (Read 21191 times)