It has to be...................Iceland!
Have you seen the pish that slapper Kerry Katatonic talks in their advert. She has more ham than their chest freezers and front than Brighton Pier.
Still........they know their market.
I hate to be Bounty-esque, but shouldn't 'chavviest' have two Vs?
Not being a chav I was unaware.http://www.planetsmilies.com/smilies/innocent/innocent0002.gif'" src="http://www.planetsmilies.com/smilies/innocent/innocent0002.gif" border="0">
Yes Iceland and also (in my area anyway) Asda.
Top shop/Top man! in my opinion of course!