It has always slightly concerned me that they went with orange just assuming that orange would be the most popular because there are always a lot of chocolate orange products already available. Frys Five Centres were amazing. For some reason the five centres didn't always come in the same order (unless i just started at a different end and have forgotten which may have been the case as I haven't had one for 16 long years) but I wonder if they did hold a survey whether orange would be the flavour people want as a whole bar. I'd have to say strawberry (or the pink bit if it wasn't strawberry). The nearest you can get to that is a Raspberry Ruffle but that's just not the same thing really, like Supa Noodles aren't the same as Pot Noodles but you might think so if you weren't initiated. I don't know who decided that orange would be the default flavour for chocolate.