Smurfy's right, Nestle's recent moves (presumably because of Chris White) have done wonders for variety in the market (Mars now following suit with their Galaxy Promises range).
I don't think Nestle are right to blame all their current woes on CW, sounds like he was trying to get them to move in the right direction. Their biggest problem is that consumers have changed, bizarrely at a time when people are supposed to be trying to be healthier sales of big bars (100+ tablets) are up significantly whereas so called countline products are way down (perhaps people buy big bars and make them last longer, where countlines pretty much have to be eaten in one go). Nestle being the big leader in countline with Kit Kat is bound to be hit hard (although apparently Aero sales are up, but perhaps this is the larger Aero bars rather than the countlines).
Question is, with new management and the dumping of loads of staff where are Nestle likely to go now?
