Author Topic: New Aero Chocolate Truffle (Read 2790 times)

kevvosa · « **on:** January 24, 2006, 07:46:04 pm »

"Nestle Rowntree will expand its Aero range on
February 6 with the introduction of a Chocolate Truffle bar for the
impulse trade. It weighs 42g and retails at 45p.
Dedicated
advertising for Chocolate Truffle will appear in the women’s press and
the parent brand is the subject of a £7m media support package this
year."

From: http://www.irn-talkingshop.co.uk/

kevvosa · « **Reply #1 on:** January 24, 2006, 07:47:18 pm »

Looks like they're copying Thorntons to me, judging by the wrapper.

smurfboy · « **Reply #2 on:** January 24, 2006, 08:09:51 pm »

oldspice · « **Reply #3 on:** January 24, 2006, 09:22:45 pm »

Nestle

smurfboy · « **Reply #4 on:** January 24, 2006, 11:47:27 pm »

Don't you like Nestle Oldspice? Why didn't you mention it?

oldspice · « **Reply #5 on:** January 25, 2006, 07:01:23 am »

goldencup · « **Reply #6 on:** January 25, 2006, 07:44:24 am »

I like the sound of this. Don't like the sound of 'impulse trade' though.

loulou · « **Reply #7 on:** January 25, 2006, 07:51:32 am »

I wear impulse and no one ever runs up to me and hands me flowers.

goldencup · « **Reply #8 on:** January 25, 2006, 08:01:02 am »

I feel a little blue man running up with flowers coming on....

Cherry_Ripe · « **Reply #9 on:** January 25, 2006, 08:49:29 am »

I like the sound of it but knowing Nestle I'd be disappointed with the taste. I'd probably buy a Twirl instead (and save 5p!)

Cherry_Ripe38742.3678587963

chocolate chick · « **Reply #10 on:** January 25, 2006, 09:49:22 am »

I will give it a try.

I agree its a very Thorntons look a like wrapper!

smurfboy · « **Reply #11 on:** January 25, 2006, 02:16:38 pm »

Quote from: goldencup

I feel a little blue man running up with flowers coming on....

Am I that predictable?

'Impulse trade' sounds like a typical marketing buzzword. I think we should cascade the information out and then have a brain dump on it, if you're willing to interface on this?

chocolate chick · « **Reply #12 on:** January 25, 2006, 02:26:50 pm »

Cherry_Ripe · « **Reply #13 on:** January 25, 2006, 03:48:38 pm »

Well done Smurfy, a good example of thinking outside the box. Lots of others could benefit from your joined up thinking!

Cherry_Ripe · « **Reply #14 on:** January 25, 2006, 03:50:39 pm »

Quote from: chocolate chick

I agree its a very Thorntons look a like wrapper!

Yes I think it might be the font they've used for the word 'chocolate' that's the same font as the Thornton's name.

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Author Topic: New Aero Chocolate Truffle (Read 2790 times)