Long Eaton is Derbyshire. I live in Beechdale, but spend most of my time in Strelley with my girlfriend. Where did you live?
West Bridgford, and then Lenton Abbey. Those two places would probably prove your theory about posher areas having less gaudy decos!
P.S. Long Eaton is historically in Derbyshire but has been considered part of Nottingham since county boundaries were last redrawn, Just to be pedantic