"A new idea for the packaging and marketing of chocolate bars will tap into consumers' increasing health-awareness and concern for their weight.
Masterfoods, the UK's largest manufacturer of chocolate bars, will soon offer chocolate-lovers the opportunity to salve their consciences by breaking a big bar in two, and saving one half for later.
As from next year, king size Mars Bars and Snickers will be sold in packs specifically designed to be halved in this way without removing the chocolate from its wrapper, and will include diagrams showing consumers how to do it.
The move comes as concern mounts over "epidemic" obesity levels in the developed world, but some experts have questioned whether it will really be effective, arguing that a better solution to portion control would simply be smaller chocolate bars in the first place.
Dr David Haslem, the clinical chairman of the National Obesity Forum, said: "This will do nothing to tackle obesity in the UK," according to Metro.
Chocolate bars, along with other items of "junk food", are set to be banned from school cafeterias and vending machines from the start of the next school year in September."
Has anyone heard of willpower, smaller bars or a f**king knife!?
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