Milk Tray
History
Launched in 1915 it now sells over 8 million packs per annum, and is the most popular personal gift assortment in the market.
Positioning
It is love with a lighter touch, a spontaneous token of affection.
Advertising
It has been supported by arguably the most famous advertising character in British TV history, the Milk Tray Man, who was featured on TV from 1967 to 2000.
Milk Tray is undergoing a makeover with a relaunch this autumn 2003 to bring it up-to-date as the light-hearted token of affection for the 21st Century. For the first time, the Special Edition will contain a mix of milk, white and dark chocolates in one delicious selection
The new tag line for Milk Tray is "Now with extra mmm and ahh!"