Here is a letter I have just written to Cadbury's. I wrapped the offending bar in several yards of bubble wrap and have packed in a comically oversize box. The box is marked FAO Head of Chocolate Quality Control:
Consumer Relations Department
Cadbury Trebor Bassett
PO Box 12,
Bournville,
Birmingham,
B30 2LU
Dear Sir/Madam,
I recently purchased one of your Cadbury’s Pure Chocolate Treat Sized Multi-packs from Tesco’s in Bordon, Hampshire. I was surprised to find that one of the Twirls contained within the multi-pack was open at one end. I was even more surprised to find that the chocolate bar contained within resembled a Nestle Matchmaker and not the Twirl as promised. I have enclosed the aforementioned and somewhat offensive bar. As Cadbury’s is the British benchmark for quality chocolate, I would like you to take this sample for closer examination.
As a lifelong consumer of your products I find myself questioning my loyalty to your brand. I am sure that the powers that be within the Cadbury’s corporation will not hesitate in displaying their generosity and goodwill when reflecting on the potential negative publicity that may result from such a misshapen and somewhat emaciated looking product. I look forward to a swift and chocolaty response from the good people of Cadbury’s.
I eagerly await your response.
Yours faithfully;
X
Will update on response. Predictions on likely outcomes to this unique way of complaining are welcome.
Milkybar Skid