Just noticed the new Cadbury easter range includes the new Egg n' Spoon. 'individually wrapped milk chocolate egg shells filled with a mousse.'
This is highly reminiscent of a Milka product I've seen on import confectionery shops' Easter ranges that always looked rather enticing. It also reminds me of an old Terry's chocolate orange easter feature from when I was little; Terry's also owned by Kraft if I'm not mistaken? I remember the old Terry's feature and I'm sure I used to like it intensely, so hopefully the innovation will not be a bad thing. Judging on the recent additions to Dairy Milk, it might actually be a rather tasty, new innovation from Cadbury.
It still, however, showcases more of the Kraft homogeneity and hybridizing. I'm still awaiting the ultimate amalgam: 'Our deliciously creamy Dairy Milk chocolate filled with delicious chunks of real Milka™'.
After the Dairy Milk Pretzels and Cadbury Philadelphia, I wouldn't put anything past them. I'm surprised the new Spoon Eggs things aren't filled with Kool Aid or 'Mac' n' Cheeze'. I didn't realise until recently that they also owned Mikado, which explains the insidious increased proliferation of its marketing. I'm sure there's some untapped potential in the fact that both Toblerone and Dairylea are triangle based.
