Author Topic: Wonka bars due in Summer  (Read 3364 times)

Offline kevvosa

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Wonka bars due in Summer
« on: March 14, 2005, 09:07:36 am »
I read somewhere that Nestlé are going to revive the Wonka brand to
coincide with the Charlie and the chocolate factory film over summer.

I forget exactly but one of the bars is called Fudgemallow Delight.



Offline kevvosa

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Wonka bars due in Summer
« Reply #1 on: March 14, 2005, 06:40:00 pm »
Here's the info (from Brand Rebublic)...




"March 9, 2005





Willy Wonka Chocolates Relaunch With Film Tie-in


By Mark Sweney





Nestle Rowntree is to resurrect its Willy Wonka chocolate range and
back it with a £5m promotional blitz to cash in on Hollywood
blockbuster Charlie and the Chocolate Factory.




Willy Wonka bars, which were axed in the UK two years ago following
poor sales, will be re-introduced in three flavours: Whipple
Scrumptious Fudgemallow Delight, Nutty Crunch Surprise and Triple
Dazzle Caramel.




The ad campaign to support the relaunch is being handled by JWT.





The range, which will be featured in the movie, will include gift
products such as a cane filled with sweets, based on a prop in the
film.




The Warner Bros movie, which stars Johnny Depp as Willy Wonka, is
tipped to be a big family hit this summer. Nestle has been heavily
involved in its production, helping to create elements such as the
chocolate river in Willy Wonka's factory.




The relaunch will be supported by a golden ticket promotion, based on
the competition in the film that wins Charlie and the other children a
trip to the chocolate factory.




Nestle already markets the Willy Wonka range in a number of international markets, including Canada and Australia.





Warner Bros has signed Charlie and the Chocolate Factory merchandising
deals with several firms, including Penguin Books and Funrise Toy Corp.





Funrise holds the global toy licence and will develop play sets, action
figures and games, while Penguin will rejacket the original novel,
written by Roald Dahl."


Offline gbliz

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Wonka bars due in Summer
« Reply #2 on: March 14, 2005, 10:08:20 pm »

fudgemallow delight sounds yum


will they make chocolate oompa loompas?


Offline chocolate chick

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Wonka bars due in Summer
« Reply #3 on: March 15, 2005, 10:36:28 am »
I got a couple of Wonka bars from cybercandy a few weeks ago. I will have a look tonight at what they are called and let you know.