it was discounted a little bit i think (the product is more important than the price
).
Having tried some I'm sorry to report it's not as good as it might be. You have to dig a bit for any caramel (the ice cream could do with having a more 'caramelly' flavour), there's a limited amount of waffle on top, but at least the cinnamon taste is pretty good. So close, but sadly not perfect