Cadbury Roses get new 2009 look

[paulham]

Creating more moments of pleasure, Cadbury is delighted to announce a new look for Cadbury Roses as the brand celebrates its 70th birthday.

The new packaging design was developed by FutureBrand and will be available for retailers to order from January 2009.

The design brings a contemporary feel to the iconic Cadbury Roses brand, to appeal to a younger consumer whilst not alienating the core, loyal purchaser.

The public has fond memories of this warm and caring brand, and the distinctive new design will reinforce the brand's place within the Gift to Share market.

The new packaging brings to life the idea of an informal wrapped gift, using multiple roses which provide a feeling of abundance and generosity. The ‘Roses' brand name is given its own place on pack through the device of a gift card on the front, which further enhances the product's gift appeal and shelf stand out.

Cadbury recently said it is going to reinforce his its brands for the spring season.

Kate Harding, Trade Communications Manager at Cadbury, comments: "Cadbury Roses has 70 years of heritage and continues to be the most preferred Gift to Share brand, worth £73.1 million in sales value.

"The new design will give retailers something new and exciting to offer consumers within the gifting category, which is particularly important given that Spring Occasions - including Valentine's Day, Mother's Day and Easter - are just around the corner.


http://www.talkingretail.com/products/product-news/11751-cadbury-roses-get-new-2009-look.html

Still no pineapple creams though Oldspice.

[smurfboy]

Maybe one or two more varied centres would be a better way to 'bring a contemporary feel to the iconic Cadbury Roses brand'?

[oldspice]

That's what I was thinking. A few innovative new centres would go down a treat.

[loulou]

More nuts?

[goldencup]

Maybe one or two more varied centres would be a better way to 'bring a contemporary feel to the iconic Cadbury Roses brand'?

I prefer 'contemporary twist' - so Linda Barker.  Where is she these days anyway?

[netbuddy]

More nuts?

More Purple ones.

I already scoffed my Christmas tin weeks ago, it was on offer for £3.99, bargin I thought, grab one while I got spare cash... Anyway, you know how it is, one led to another led to a handful... less than 3 days it took.

[paulham]

I can see why you are so keen on lard. That arse of yours must have it as its first name!

[drterror666]

LOL!