Author Topic: Arctic Roll makes January return  (Read 1836 times)

paulham

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Arctic Roll makes January return
« on: December 15, 2008, 05:55:45 pm »
Following overwhelming consumer demand, the UK's leading frozen food company, Birds Eye, is excited to announce that Arctic Roll will be back from January 2009.

Birds Eye aims to introduce a whole new generation to the popular retro dessert, which will be available in Raspberry Ripple and Triple Chocolate flavours, backed by a huge £3m multi-media campaign.

Birds Eye has updated the family favourite for the 21st Century, 45 years after it first went on sale, with high quality ingredients and no artificial colours or flavourings.

The new packaging has great on shelf stand out and is expected to encourage consumers to trial the product, which is the ideal fun finishing touch to any family meal.



http://www.talkingretail.com/products/product-news/11763-arctic-roll-makes-january-return-says-birds-eye.html

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Offline oldspice

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Re: Arctic Roll makes January return
« Reply #1 on: December 15, 2008, 07:17:27 pm »
I remember when Artic Roll was considered a rather exotic and luxuriant dessert!!!
Old but spicey!

paulham

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Re: Arctic Roll makes January return
« Reply #2 on: December 15, 2008, 07:54:03 pm »
A slice in the microwave for 10 seconds. The sponge goes slightly warm and extra vanillay ( I must stop making up words!) and the ice cream just begins to melt at the edges.

Offline wjp666

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Re: Arctic Roll makes January return
« Reply #3 on: December 15, 2008, 08:13:12 pm »
it was never xmas in our house without an arctic roll.
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Offline loulou

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Re: Arctic Roll makes January return
« Reply #4 on: December 15, 2008, 09:56:14 pm »
Xmas 2009 will be good then.
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Offline wjp666

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Re: Arctic Roll makes January return
« Reply #5 on: December 15, 2008, 10:15:34 pm »
oh yeah. i'll be stocking up the freezer all year long!
I reject your reality and substitute my own.