Aldi brands "equal" big names

[paulham]

Aldi's own brands are capable of matching those offered by other so-called upmarket household brands, the low-cost retailer has claimed in response to an independent survey.
Following a blind taste test, the company said that 12% of people could see no difference between its tomato ketchup and that offered by Heinz.

Moreover, it stated that over twice as many consumers believed its version of mineral water tasted better than the alternative from Volvic.

Aldi's managing director Paul Foley suggested that the study – initiated by Cambridge Market Research – proves the supermarket can provide goods that taste similar to big names but at a cheaper price.

"Brands spend millions each year to make an impression with consumers. It has been fascinating to see that when you strip away the packaging and actually sample the product, the brand image or personality has little impact on taste," he said.

In total, 100 people were questioned for the retailer's Taste the Nation publication.

http://www.talkingretail.com/news/10466/Aldi-brands-equal-big-names.ehtml

It isn't always the case but many "branded" products really are just marketing hype.

[oldspice]

Aldi and Lidl's food is very nice. Lidl's lasagne is much better than Waitrose or M&S, their ham is wonderful, their ice cream fantastic and it's all very reasonably priced.

[smurfboy]

It's funny they used the example of Heinze Ketchup, as that's one of the few brands I genuinely think is better than any own label alternative.

[paulham]

T'is true.

[goldencup]

Following a blind taste test, the company said that 12% of people could see no difference between its tomato ketchup and that offered by Heinz.

A blind test?  They could see no difference?  Hmmmm