Author Topic: Joss Stone to be Cadbury's Flake Girl in new adver (Read 1862 times)

« **on:** February 06, 2008, 08:48:09 pm »

[ Cadbury Trebor Bassett (CTB), the UK's No.1 confectionery manufacturer, is launching a new TV campaign for Cadbury Flake which for the first time features a celebrity 'Flake Girl'.

The advert, due to be aired on the 3rd March, captures the Flake Moment of Grammy and Brit Award winning artist Joss Stone in a fresh take on the brands iconic advertising.]

http://www.talkingretail.com/products/8483/Joss-Stone-to-be-Cadburys-Flak.ehtml

Quick! I'll have 3 boxes of flakes please, shopkeeper!

MayRae · « **Reply #1 on:** February 06, 2008, 11:38:47 pm »

Well she doesn't do anything for me, but I suppose the gentlemen will like her, and that's always been the aim of these adverts isn't it?

Odd really since lots of people believe that women eat more chocolate than men! I wonder if that's really true?

smurfboy · « **Reply #2 on:** February 07, 2008, 02:02:13 pm »

I always thought the Flake Girl was supposed to appeal to women too - they were supposed to aspire to having time to themselves in a beautiful field or wherever to get lost in the luxury of their Flake.

« **Reply #3 on:** February 07, 2008, 08:15:03 pm »

Who did the spoof one with the woman whose face was covered in chocolate?

MayRae · « **Reply #4 on:** February 07, 2008, 09:11:55 pm »

Was that Dawn French?

And I've never thought of it that way before smurfboy.

Is it my aspiration to be sitting in only half a dress in a field of sunflowers while the rain pours down my half a dress making it almost completely see through?

Ooops, no that's not it.........

oldspice · « **Reply #5 on:** February 08, 2008, 06:31:34 am »

It's absolutely true that some chocolate was genderised. For example Flake was definitely aimed at women and Yorkie at men.

MayRae · « **Reply #6 on:** February 08, 2008, 08:23:44 pm »

But who could have thought that young, beautiful, skinny women stuffing their faces with chocolate bars and never putting on weight would appeal to women and not men? Some of them were barely clothed!!

Personally the only chocolate advertising that appealed to me was the Milk Tray Man.

Now THAT was the ad that made me want to be the kind of woman he brought choccies to. One of those women I would aspire to be.

« **Reply #7 on:** February 09, 2008, 07:04:58 pm »

The Milk Tray man came out in 1989.

Tough luck.

loulou · « **Reply #8 on:** February 09, 2008, 08:40:56 pm »

Out of where?

« **Reply #9 on:** February 09, 2008, 09:10:09 pm »

The closet.

loulou · « **Reply #10 on:** February 10, 2008, 10:28:31 pm »

Didn't he come out of a submarine?

MayRae · « **Reply #11 on:** February 10, 2008, 10:41:00 pm »

Was there anywhere he didn't come out of?

He seemed to be everywhere!

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Author Topic: Joss Stone to be Cadbury's Flake Girl in new adver (Read 1862 times)