The custard cream is the nation's favourite biscuit, suggests a survey. So why has it endured so long? They don't make them like they used to, it seems.
The old-fashioned custard cream biscuit has annihilated its newer, more fancy rivals in a survey.
Nine out of 10 people named the custard cream as their favourite biscuit, in a poll of 7,000 people. The result even prompted surprise from Trufree, which hosted the survey, and said despite there being "so much to choose from on the market, it seems people still plump for a no-nonsense nibble".