United Biscuits reduces fat on three ranges

[paulham]

United Biscuits (UBUK), a leading UK manufacturer of biscuits, snacks and cakes, today announces a major reduction in the saturated fat content in three of its leading McVitie's biscuit brands. From November 2008, McVitie's Digestives, McVitie's HobNobs and McVitie's Rich Tea will contain 50% less saturated fat.

50% less Saturated Fat but 100% Taste

The full range of products with a 50% saturated fat reduction include McVitie's Digestives, McVitie's Rich Tea, McVitie's HobNobs, McVitie's Light Digestive, McVitie's Light Rich Tea, McVitie's Light HobNobs, McVitie's Mini HobNobs and McVitie's Mini Digestives.

To ensure the taste and texture of the biscuits remain as great as ever, thorough sensory testing and consumer taste tests were carried out.

Sarah Heynen, Sweet Biscuits Marketing Director at UBUK, comments: "This is the biggest thing to happen to the UK Biscuit category in a very long time and is the culmination of three years of hard work and intensive product development for us.

"We are focussed on responding to our consumers' growing desire to eat more healthily - this initiative, where we have halved the amount of saturated fat in some of our top selling McVitie's biscuits, represents significant investment in our products. Most important, however, is that we've successfully kept the same great taste.

http://www.talkingretail.com/index.php?option=com_content&view=article&id=11353:united-biscuits-reduces-fat-on-three-ranges&catid=4:industry-announcements&Itemid=17

Oh-oh! Crappy dry biscuit warning!

[loulou]

Pensioners love those sort of biscuits.

[paulham]

Do you?



Arrrrrr! Har-har!

[kevvosa]

They take the fat out of everything these days and the result is that it tastes dry and boring. I'm sure Hobnobs used to be much nicer. Or maybe my tastes have become more sophisticated?

[paulham]

Why? Do you like Hob Nobs with chocolate now?