[Diet Coke Plus comes in two variants, Diet Coke Plus Vitamins and Diet Coke Plus Antioxidants, with the support of a 2m media campaign, including TV, press and digital advertising from October.
The vitamins drink is said to contain more than half the recommended daily allowance of vitamins B3, B12 and C. The antioxidants variant contains vitamin C and a hint of green tea.
We believe Diet Coke Plus will give existing female drinkers of Diet Coke the functional benefits they are increasingly looking for from a brand they know and trust, said Anita Huntley, head of marketing at CCE]
This just in! Milk and fruit juices contain vitamins and minerals too.
They really are a cynical lot these big corporations aren't they?
I don't buy fizzy juice to "get healthy" or "feel good about myself and my image", I buy it because I feel like I could do with a burp!