ASDA bid for Chav candy

[kevvosa]

ASDA bid for ‘chav’ candy



By Catherine Boal

23/08/2006
-
There have been a number
of developments in the confectionery industry in the last week, not
least of which is the news that UK retailer ASDA is attempting to blend
popular culture with novelty candy.


The supermarket giant has applied to
trademark the iconic British term ‘chav' for use in its own-brand
confectionery in a move they hope will broaden the appeal of the
novelty sweets.

In April this year the supermarket launched a range of Whatever
sweets which are imprinted with slang words designed to appeal to young
people.

Now the company want to take the gimmick a step further and
trade mark the terms ‘chav sweets' and ‘chav'– a derogatory expression
used to describe young, loutish members of the lower classes in the UK.

In addition to ‘chav', ASDA applied for trade marks for expressions such as ‘minger', ‘as if' and ‘you what'.

In order to register an expression or word as a UK trade mark,
companies must advertise their intention in the Trade Mark Journal for
a minimum of three months.

If ASDA's application is successful, the trade mark will mean
that no other confectioner can use those words in connection with their
products.

From: http://www.confectionerynews.com/news/ng.asp?id=70050-asda-c argill-masterfoods-m-ms-dark-chocolate

[Jamsi]

Well there are loads of chavs live near me so it will probably sell out!

I am not a chav by the way. I live in a nice little village and the chavs live in a town not far from my village.

Just in case you were picturing me typing this wearing burberry gloves and a big gold clown necklace or something

[kevvosa]

No one is accusing you of being a chav so dont worry Jamsi 

I wasnt even aware that chavs went to supermarkets, thought they spent their days shoplifting and drinking cider in parks.

[Jamsi]

I know they're not Kev I was just getting it in before someone else did

[smurfboy]

No one is accusing you of being a chav so dont worry Jamsi 

Is the name-calling thread making everyone hyper-sensitive?

[oldspice]

I think Asda will alienate quite a lot of customers by doing this. i also think the 'Whatever' brand validates bad manners.

I think Asda are pretty cheeky to trademark words that are essentially names for something else, but on reflection I hope it gets them the customers they deserve. Black-Knight38966.7812152778