Cadbury at war of the colour purple

[kevvosa]

The wrapper AND the logo is purple.

[smurfboy]

From Wikipedia:

Canada:- Cadbury Adams is the company's Canadian subsidiary, based in Toronto. Most brands and products match those in the UK; the chocolate bar line was rebranded in late 2005 to the UK-standard purple wrapper theme.

[goldencup]

OK, I can't claim to remember these particular wrappers but....

goldencup38931.6583796296

[oldspice]

I think the purple colour came about when they got into shop facias. They kitted out shop fronts with the owner's name in the CDM insignia and the colour was a kind of blue/purple.

In the 1960s I am sure the colour was more dark blue than purple. It's hard to tell now - it's a cross-over colour I think.