The Kit Kat is the world's #2 chocolate bar after the
Mars bar. In the
UK, Kit Kat is the number one brand both as a confectionery item and as a
biscuit. In both the US and Canada, the Kit Kat is also extremely popular and is one of the top five
candy bar brands. In recent years, Kit Kats have also become very popular in
Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese phrase
kitto katsu, roughly translating as "I hope you succeed!" This has reportedly led to
parents and children buying them for school examination days as a sort of
good luck charm
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