"Confectionary giant Nestlé Rowntree is to offer
Big Brother fans the chance to appear on Channel 4’s reality TV smash,
by way of a Willy Wonka-style ‘golden ticket’ Kit Kat giveaway.
Nestlé has been working on the multi-million pound push for the past
two months. The tie-up will see one hundred Big Brother invites placed
in special wrappers of the chocolate snacks, with the high profile
stunt supported by a significant advertising push. The final winner
will then be chosen at random.
Nestlé has described the promotion as “the biggest confectionery
story in years” and says a “strong commercial plan” has been put in
place to maximise sales."
