Author Topic: Promises broken? (Read 1936 times)

« **on:** March 21, 2006, 08:44:55 pm »

Promise to revamp upscale chocolate range unfounded

The Galaxy Promises chocolate range will not be receiving a major overhaul despite rumours to the contrary, its manufacturers have said.

Masterfoods, the UK division of confectionary giant Mars, claims that it is pleased with the success of the brand and does not envisage a full-scale overhaul.

A report by the marketing portal mad.co.uk had suggested that a revamp of the premium range was imminent, involving redesigned packaging and smaller bars of chocolate, aimed at boosting flagging sales.

The report also claimed that the current packaging places the product in the 'discount' market rather than reflecting the upscale image of the brand and that this has resulted in sales being weaker than expected.

However Masterfoods asserts that, while it is injecting an additional £4 million into the Galaxy Promises brand, this investment is nothing to do with declining sales and that the company is satisfied with the UK performance of the range.

http://www.fdin.co.uk/news/index.php

loulou · « **Reply #1 on:** March 21, 2006, 11:11:11 pm »

To me the packaging indicates a bigger bar than what it actually is.

kevvosa · « **Reply #2 on:** March 21, 2006, 11:27:08 pm »

I thought they tasted very boring and pointless. The caramel one barely had any caramel pieces in it. Ive only ever eaten one bar of each flavour.

Cherry_Ripe · « **Reply #3 on:** March 22, 2006, 09:37:42 am »

I really like the cocoa crunch one but I agree with Lou about the packaging. I'd probably only buy it if it's on special offer.

chocolate chick · « **Reply #4 on:** March 22, 2006, 09:39:29 am »

I have seen it on special offer in a few places. Can't remember there though!

smurfboy · « **Reply #5 on:** March 22, 2006, 02:53:38 pm »

I agree the packaging looks cheap.

Cherry_Ripe · « **Reply #6 on:** March 22, 2006, 03:11:06 pm »

The big bit of cardboard makes the bar seem thicker than it is.

goldencup · « **Reply #7 on:** March 22, 2006, 03:38:33 pm »

Perhaps that's where I went wrong. I thought it was so nondescript it's very possible that I ate the cardboard instead of the chocolate.

Cherry_Ripe · « **Reply #8 on:** March 22, 2006, 03:39:50 pm »

Yes GC that'll be it

chocolate chick · « **Reply #9 on:** March 22, 2006, 03:42:17 pm »

« **Reply #10 on:** March 22, 2006, 08:41:35 pm »

I actually like the chocolate but the "with" bits are very boring.

minty · « **Reply #11 on:** March 22, 2006, 11:35:10 pm »

.minty38937.7150578704

« **Reply #12 on:** March 23, 2006, 08:59:11 pm »

#Shave and a haircut, 10-bob!#

loulou · « **Reply #13 on:** March 23, 2006, 09:14:36 pm »

News:

Author Topic: Promises broken? (Read 1936 times)