"
Get ready for the perfect non-squidgy KitKat if you live in the UK. Nestlé Rowntree has put a thermochromic logo on its KitKat chocolate bar for those who hate a soft KitKat.
The thermochromic logo, which tells KitKat fanatics when the right temperature is reached, could spark a trend in the battle of the chocolate bar if consumers go for it. The thermochromic label will be printed directly onto the wrapper. Once placed in the fridge, the bar will cool down and a note will appear on the wrapper indicating the chocolate is ready to be consumed.
A big blue yeti appears behind the KitKat logo on the front of the pack, and the three white snowflakes will turn blue when the bars are chilled. The company has asked retailers to put their KitKats in the refrigerator with the incentive that customers will also buy a beverage while looking for the bar, or the alternative."
http://www.foodproductiondaily.com/productnews/news.asp?id=6 0133&k=industry-briefs-updated ">
Mmmmmmmmmmm fridgey chocolate.
