Has anyone tried the new shaped CDM bars? I've noticed single bar Wholenut, Fruit and Nut and CDM at Waitrose and CO-OP and both small and large blocks at the Cadbury World Factory Shop. The new-shaped pieces are all smooth and round like some modern IKEA concept design. Does the new design change the eating sensation? I haven't tried one.
Kraft up to their old tricks again. So much for no changes. However, from a marketing perspective, I do think that their strategies are certainly moving in the correct direction. The old Cadbury marketing and target audience strategy was a little all-over-the-shop. The current moves certainly show case more pertinent, clearly-defined target audiences and consolidated ranges.
Given the hype about those Cadbury crispette thingys, I have seen little tangible evidence of them as yet. This is somewhat surprising given that it is 'Cadbury's' first significant NPD for a long time. (Moving into the Kinder Bueno / Malteasers Bunny / Kit Kat senses field is sensible and logic move given that Kraft/Cadbury are one of the only confectionery giants not to have a product in this area)
